Here's an image for you: voice assistants as MMA fighters with BBC's Beeb up against heavyweights Alexa and Google Assistant. Another apt metaphor compares each smart speaker ecosystem to a cable bundle (ouch!) that limits consumer choices. But the article is ultimately hopeful about the future of ambient computing.
Thanks to the popularity of Alexa and the Google Assistant, we’ve come to believe that there’s some kind of winner-take-most (or all) platform war happening along the lines of Windows vs Mac or Android vs iPhone. If the future of computing is ambient, we need to do a better job of thinking more broadly about what that ambient ecosystem could look like.